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In the last
issue my editorial mentioned that while bodybuilding
federations, supplement companies and media are often
pointed to as the culprits for not molding a drugless
sport due to rewarding those who use with victory and
exposure, it isn’t likely any of those sources will take
action to try to change things. It isn’t realistic to
expect any of them to be able to effectively change the
major scheme of things even if they did. The editorial
instead identified the federal government as being the
one source that could likely bring about change and rid
bodybuilding of routine drug use -- if they were to make
doing so a priority. Recent events, however, have
sparked thoughts about another factor that could very
well enable natural bodybuilding to become much more
prominent.
Bodybuilding
started out as just plain old bodybuilding. Steroids
were nonexistent in the beginning. The sport grew, and
the earliest federations grew with it. The American
Athletic Union (AAU) and International Federation of
Body Builders (IFBB) were the only games in town in
America in the early days, and both grew to be very
sizable organizations. When steroids first hit the
scene, they weren’t illegal, and very little was known
about any dangerous side effects they could bring. Many
used them thinking little of doing so. Pills that made
muscles bigger… a bodybuilders dream! Use became more
widespread as champions got bigger and bigger. By the
time awareness of dangers became more prevalent and
steroids became illegal, steroids had become a necessity
for those desiring to be the “best.” The AAU and IFBB
didn’t change their ways despite the aforementioned
realizations and drug enhanced bodybuilding continued to
be the thing.
When the
concept of natural bodybuilding developed and
drug-tested competitions were introduced, the giants of
the sport (AAU and IFBB) ignored it. New organized
bodies had to be formed to conduct tested events. At
that point in time it was a David versus Goliath battle.
New federations had to try to blossom in a place where
the established federations fought to prevent the
creation of potential competition in their business. The
giants had size, recognition, and media support, whereas
infant natural organizations were void of all. While
early natural federations popped up in the late
seventies and early eighties, none grew significantly in
the face of the opposition they encountered from the
established giants in the sport. In time new leaders in
the natural bodybuilding movement surfaced, but few of
those individuals worked together to combine their
efforts. What happened instead
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was that more
new organizations were formed. The result from this
progression of natural bodybuilding was a larger number
of federations than the drug using counterparts of the
sport, but all significantly smaller and thereby even
less effective than if all working in unison. Things
haven’t changed. There are still numerous natural
organizations operating in the U.S. None of them alone
make up more than five percent of the size of their
non-natural monster counterparts. Even the largest
natural federations are essentially insignificant when
looking at the big picture, which means less recognition
and awareness for the drug-free side of the sport as a
whole.
A significant
turn of events between the two original giants
transpired in 1982. The AAU’s Chairman of their National
Physique Committee, Jim Manion, jumped ship and headed
the establishment of a new amateur body to be a U.S.
affiliate of the IFBB, the National Physique Committee
(NPC). At that time the involvement of the leader of
iron sports for the AAU, Bob Hoffman, was fading.
Hoffman passed away in 1985, suffering heart disease and
dementia. By 1986 Hoffman’s
Strength &
Health
publication completely dissolved. Bodybuilding in the
AAU shrank more and more until 1998 when it folded
completely. One giant remained, and it experienced more
success as the result of the other’s failure. This unity
of the drug side of bodybuilding made it an even more
powerful existence for natural bodybuilding to try to
rise in the presence of.
So with all of this taken
into account, how can natural bodybuilding ever hope to
rise to be significant enough to achieve widespread
awareness, recognizable titles and champions and
expansive media attention? Nothing in the past has led
to significant success. Perhaps instead the success of
natural bodybuilding relies on the failure of untested
bodybuilding.
As Hoffman’s
involvement faded, his media influence dwindled and the
AAU ultimately suffered a downfall. In similar fashion,
Joe Weider has now reached the point where his
involvement is waning. In 2002 Weider sold his seven
health & fitness publications to American Media, Inc.,
thereby relinquishing total control of the world’s
leading media source for fitness enthusiasts (readership
of over 15 million people). American Media, Inc., has
since put
Muscle & Fitness,
Flex,
and
Muscle & Fitness Hers
up for sale. Resale of
those would seemingly distant the publications even more
from the giant of organized bodybuilding, the
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IFBB and
amateur affiliate NPC. Another perceived blow to the
IFBB could be the recent stepping down of Ben Weider
from his long-time position of President. Are these
things signs of a beginning of a downfall?
Manion’s shift
in 1982 from heading AAU physique to creating a new
organized body began the deflation of the departed. In
similar fashion, the most prominent promoter in the
history of the IFBB and the federation’s former Vice
President, Wayne DeMilia, parted ways with the IFBB in
2004 and has been organizing a new association referred
to as PDI (or PD interchangeably), which stands for Pro
Division Inc. Note even the likeness between Manion’s
move from Chairman of the AAU National Physique
Committee to creator of the separate NPC organization
(National Physique Committee) and DeMilia’s move from
Vice President of IFBB Pro Division to creator of the
separate PD organization (Pro Division). Will history
repeat itself?
DeMilia’s
long-time involvement in the upper echelons of the sport
produced many contacts in the field and made him a very
influential person as well. This undoubtedly will be
beneficial to his efforts with the PDI. DeMilia’s famed
Night of Champions show turned PDI Night of Champions
for 2006. A handful of IFBB athletes, the most notable
of which was Lee Priest, along with another handful of
national level NPC athletes took part in the event.
Twenty-three competitors from a number of different
countries participated. The total cash purse offered was
$50,000. The event was weighty in significance –
something grand enough and appealing enough to spark
serious interest. PDI could become a real threat,
especially at a time when Joe Weider’s involvement is
fading.
PDI has
announced plans for more pro shows, amateur affiliates
and other avenues for competitors to qualify for PDI Pro
events. If successful, the drug-enhanced side of
bodybuilding could begin to divide and lose some of its
power of unity.
Perhaps past
desires and efforts for the popularization of natural
bodybuilding alone weren’t the key for its success.
Maybe the weakening of its counterpart is necessary to
enable succeeding in the face of it more feasible. Maybe
the success of one relies on the failure of another.

Matt Shepley
Publisher, Fitness & Physique
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